A video platform is a website that allows users to upload, host, and view video content. YouTube, Netflix, and Amazon Prime Video are examples of video-streaming platforms. Around 85 percent of the businesses use video for marketing their product or services. today. Around 66% of the population watch a video to learn about a product or service rather than reading text-based content. Did you know that the total monthly search on YouTube is greater than that of Bing, Yahoo, AOL, and Ask.com combined? Consequently, it is not surprising that YouTube is the second largest search engine. So, you should definitely think about creating a YouTube brand account if you are looking for a great platform for video solutions.
A video platform provides on-demand access to television shows, movies, and other streaming media. Due to the lower production cost and high revenue generation, marketers are relying more on video solutions.
Video solutions enable you to stream your videos online seamlessly without any hassle. Online Video Platforms (OVP) can be utilized to play pre-recorded videos on a website.
Video solutions can be used to make video accessible to a broader public or specific users on a shared network. These solutions enable users to access videos with the ease of a few clicks. In this post, we have discussed the key considerations when evaluating a video solution. Businesses can use the video solutions to stream and sell access to video content and monetize it by offering subscriptions or purchases. Moreover, we have included a comparison of several video solutions based on our research and industry expertise. Before we go, let’s examine what a video solution is and why you need one.
Why Would You Require Video Solution?
A dependable video solution enables users to upload, manage, and embed video material via a centralized interface. With a complete online video solution, you can organize all your video content in a single platform.
Businesses can configure and maintain their own video hosting servers. But doing so requires more effort and resources and deprives them of the expertise and experience offered by professional video hosting platforms.
Some of the valid reasons why a video solution is a must-have for your business:
Low Expenses and Time
Some companies include pre-recorded videos in their employee training programs. The company saves money because everyone receives the same training and product information simultaneously. Cost reductions result in improved revenues. The time and money saved permit you to devote more time and resources to brand expansion and product promotion. Businesses’ video solutions have a simple user interface, where you can easily manage videos without any requirement of technical knowledge, Some video solutions are more expensive than others, but cloud-based solution options are usually less priced.
Online video solutions enable you to stream to an endless number of individuals without worrying about unpredictable audience spikes. You may watch and save any video, including training videos, onboarding videos, product demos, and others, on most video platforms. As your organization expands, your need for storage and streaming capacity increases.
You can always begin streaming from a single geographical region in a single language and then gradually expand to other geographical units. Some video solutions support multiple languages as well. The movies are instantly transcribed into the language of your choice, with translations available in 90 languages. You will have complete control over your videos and content on professional platforms, ensuring the security and privacy of your content. It is your choice, for instance, whether to monetize or not.
It might be difficult to fix technological issues, especially if you have limited experience with video infrastructure development. When problems develop, users of video solutions have access to knowledgeable customer support representatives around the clock.
If you set up your own platform, troubleshooting can take a lot of time. Since you’d be new to most of the issues, finding their respective solution may need some time.. A trustworthy video solution will have dedicated customer assistance and advise you through any issues you face. Since most of the issues they might have faced already and know solutions, you’ll get fas and speedy solutions.
Most video platforms typically incorporate both privacy and security elements. A safe video solution is important to prevent unauthorized access to your content and videos. A video solution allows you to manage who has access to your video content.
Some privacy and security aspects include:
- Password security
- Tokenized protection
- IP/geographic constraints
- Domain and Referrer constraints
Solutions allow you to protect your video content from anyone with malicious intent.
What Features Should a Video Solution Contain?
In addition to their greater expertise in video hosting, online video solutions provide additional advantages and advanced capabilities that enable you to make the most of your video content.
DRM in the case of video or simply video DRM, essentially means certain video encryption and video streaming protocol managed by Apple and Google to ensure the highest security from video piracy. The most common DRM used is Google Widevine DRM and Apple Fairplay DRM, which essentially cover all the key devices and browsers.
Video content is sometimes time-sensitive. Therefore, the video solution must be quick and intuitive to deliver your content to the viewers. Whether you are one of the numerous firms that create 20 videos every month or only utilize video and presentations once every three months, your video platform should simplify uploading and organizing them. Additionally, your platform should make it simple to repurpose and reuse.
With the right video hosting platform, video streaming can be straightforward. Your video solution should have all the required tools to upload, embed and manage your videos.s. Numerous professional video solutionss offer comprehensive documentation and training to aid broadcasters in utilizing their platforms.
Ability To Embed Video Content
An embedded video lets you place a video from another platform on your website. The viewer can watch the video without leaving your website. For example, a YouTube video embedded on a website or blog page using a simple embed code. By modifying the embed code, you can easily alter the video’s height, frame size, and other elements. The ability to embed videos is an essential requirement for any business or brand. The service provider must have easy embed options on other websites and landing pages, for instance, using simple plugins and more.
CDN For The Video Content Delivery
A CDN is a geographically distributed system of servers for the fast delivery of web content to users based on their geographical location. A CDN ensures seamless and improved content delivery by caching it at strategic locations around the globe. When content is served via a CDN, it is delivered fast and, at the same time, improves website performance and bandwidth consumption during peak traffic times.
Additionally, a CDN provides you with a higher level of reliability and security against distributed denial of service (DDoS) attacks. Cloudflare, Amazon CloudFront, Akamai, and Google Cloud CDN are major CDN providers. CDN services can be offered as an add-on to existing web hosting plans or as a standalone service.
APIs for easy integration
APIs are important for video hosting platforms because they enable integration tools and applications that work with the platform. This may include creating a custom player, adding video editing features, or adding a way to automatically transcribe video content.
A video hosting provider’s API allows third-party developers to integrate the provider’s video hosting functionality and features into their own applications. It helps the video service provider to expand its reach to new markets and to tap into new customer segments.
Custom Video Player
A lot of video solutions allow uninterrupted video streaming. They allow streaming without advertisements or trademarks from third parties. Using a commercial streaming solution, which provides a customizable HTML5 video player, goes one step further.
Not only may you modify the online video player’s color and add your logo to match your branding, but you can also select its functional components. You determine the buttons and controls your player will have and whether or not it will be responsive. You can adjust the size to fit wherever it’s embedded, among other options.
The vast majority of professional video solutions are outfitted with tracking tools and analytics dashboards. These tools assist users in assessing the success of your live event.
Numerous online video solutions provide access to essential analytics such as viewership, engagement, and behavior. This information will help you identify your audience more precisely.
Top Video Solutions for 2022
There are several video solutions available in the market. We have listed the top ones below along with their features. Have a look:
VdoCipher offers video DRM and streaming solutions for media and education organizations. DRM, watermarking, content delivery network, and custom player are packaged solutions. With an intuitive interface, you can effortlessly upload and embed videos on your website without worrying about the underlying technological aspects. Vdocipher video solutions assist organizations in streaming content on their website or app securely and seamlessly.
- Complete hosting and recording of video
- DRM encryption offers the greatest protection against video piracy.
- Screen capture prevention and dynamic watermarking
- Smoothest streaming performance on slow connections
Panopto provides businesses and universities with the best video content management solution in the industry (VCMS). This video solution is superior for capturing and sending one-way, live, or on-demand video communications. The platform allows users to capture screencasts, lectures, and webcast live events. With Panopto, you will get distinct Video Settings that can be modified independently.
- Create and securely share professional on-demand videos.
- Allows recording from numerous video inputs.
- Syncs your whole video library to the cloud
- Capture video from various cameras, screens, and presentations with ease.
- Observe viewer behavior
Brightcove is an internet video platform hosted in the cloud. This video solution is utilized by media companies, enterprises, and organizations worldwide to publish and distribute online videos. The platform allows businesses to share, stream and host videos in the easiest possible way.
- Provides real-time information on video and advertisement performance
- Ensures appropriate ad placement and supports closed captioning on multiple screens.
- Provide hourly snapshots and thorough reports of content performance.
- Provides multiple channel upload
- Design and label your video players using templates.
Vimeo is a video-sharing solution suited for artists and producers that offers a variety of subscription-based tools like an editing suite. Using the professional quality streaming of Vimeo, users can create or capture stunning videos using the in-built templates. This all-in-one video solution is everything you need to skyrocket your video marketing efforts.
- No advertisements on your videos.
- There are several options for storage
- Excellent Video Quality
- Superior quality customer support
- Use in-built templates for creating videos
- Protected Privacy Settings
Wistia is particularly developed to meet the requirements of B2B organizations that use video for marketing, support, and sales. This online video streaming platform provides you with complete control over the user experience, but YouTube is a social video site that requires a unique approach.
- Personalization in the video player
- Upload chapter-wise vidoes
- Turnstile email collector
- Links to videos and calls to action
- Superior video analytics
Vidyard is the key to simplifying remote sales. Record and send films that give a human touch to all phases of the sales cycle, from prospecting to proposals. Vidyard is an excellent tool for making bespoke and generic movies to share with clients and coworkers.
- Online video player
- Video optimization and marketing
- Profile channel and on-demand video streaming
- Intelligent analytics dashboards
What is meant by Tokenized protection?
Tokenized protection in reference to videos is a security measure to replace sensitive data with an encrypted value or token that cannot be decrypted. It helps protect the data if the system is breached, as the hackers would only have access to the token and not the actual data.
What is adaptive bitrate streaming?
In ABR streaming, the video quality is automatically matched with the viewer’s available bandwidth in real time. When the bitrate is auto-adjusted, the video is streamed without any buffering or interruptions.
What are the benefits of a Custom Video Player?
The benefits include the ability to customize the look and feel of the player and add functionalities unavailable in standard video players. Custom video players can also provide a higher level of control over the video playback experience and more flexibility in how the video is played back.
Supercharge Your Business with Videos
At VdoCipher we maintain the strongest content protection for videos. We also work extremely hard to deliver the best viewer experience. We'd love to hear from you, and help boost your video streaming business.
Head of Digital Marketing at Vdocipher. I love the art of connecting the right product to their users. When i’m not doing that i love getting lost in books.