Video streaming platforms have become a necessity nowadays when most of our audience is present online. If you want your user’s attention then having the videos on your website is the best way to grab their attention. But how to know which option is most suitable for you when so many options are available nowadays.
Table Of Content:
Key Factors to consider in Video Streaming Platforms, Services & CDN hosting providers
Before selecting a video streaming platform for our videos, we should clearly understand what we are expecting from our videos to identify the right fit. Here are some of the significant factors involved in the decision making:
Goal and Purpose of your Video
Before choosing a platform, we should be clear about what our video goals are. Is it generating brand awareness or selling the content? Is it to convert last-stage buyers or generate revenue by rolling advertisements?
For each of these scenarios, there’s a different streaming platform. For example, YouTube, the second-largest search engine, is excellent for top-of-funnel marketing and more extensive reach. On the other hand, if you are looking for secured and encrypted videos that cannot be downloaded with hacks, Vdocipher becomes the obvious choice.
Control over the Video Quality and Adaptiveness?
Definitely, HD quality is demanded by viewers, but at the same time, others have a slower Internet connection which means the video should be suited for low resolutions and less buffering. The platform may either allow encoding settings or auto HD/SD switching. This is an outstanding feature and only possible if the platform provides adaptive bitrate and resolution streaming.
Platform Pricing and Budgeting
Some platforms are free, but at the same time, they may lack several business features like player customization, SEO, analytics, firewall-friendliness, end of video options, social sharing, customer support and more. Your budget ultimately depends on the number of videos created, views expected, and the video file size. This is because a large file size means more bandwidth usage and a rise in pricing.
If you are planning for a large number of videos, it means there are fewer options like YouTube, and even free plans have their limit and contingency.
Video Player Customization Options
These include very important branding features like the colour of the player, end screens, CTA or Form buttons, custom thumbnail, adding buttons, autoplay, transcript, captions, HubSpot forms, third party software integration, advanced watermarking like Vdocipher, and many more.
If available with the platform, these features can be applied via two modes: through the Dashboard of the service provider and the other via the platform’s API integration.
Dashboard and Video Analytics
Creators and Marketers need to manage and monitor the overall video marketing efforts through the platform’s Video Management and Analytics Dashboard.
Through the Dashboard, you can upload new video content, edit previous uploads, manage video SEO/metadata, apply player customizations and also discover which videos performed well, which didn’t. In addition, you can monitor the performance of the video catalogue with view count, average view duration, impression CTR, latest comments, recent subscribers and many more parameters. This range of parameters with their filters, customizable charts, comparisons and exporting options depends on the wideness of the platform’s Dashboard.
Copyright Policy & Video Security from Downloads & Piracy
As Creator & Marketer, we all know that YouTube’s copyright protection is incredible. However, if someone is trying to steal a piece of licensed music or a video file to upload it as their own, Google’s automated system will most probably flag it. This flagging coupled with a copyright strike, takedown, or video getting monetized for the licensee prevents most of the violation attempts.
However, such a strict and automated system is hard to implement, and even platforms avoid removing artistic or educational content in nature. Their semi-automated systems often consider such use in their ‘Fair use’ policy.
If security from video piracy is your primary concern and you don’t want your videos to be downloaded in the first place, then you need to pick a secure video hosting provider like VdoCipher. Also, it is always recommended to keep your content encrypted, and piracy proof which even YouTube fails to do as its videos can be downloaded through easy software hacks.
Basically, it depends on your needs, your content, and your audience. So let’s check out options in some of the available categories.
Top Online Video Streaming Platforms, Service Providers & Apps
Vdocipher
Vdocipher video streaming platform provides you an online html5 video player with complete video hosting services that you can integrate with your own website or app portal. You can integrate this player with your website, app, or multiple LMSs. If security from piracy is your priority then it is the best platform you can use to bring your business online.
Features:
This video streaming platform has multiple features like DRM encrypted streaming, dynamic watermarking, smart HTML5 player, AWS CDN hosting etc. This platform also provides plugins for WordPress and Moodle which makes integration easy for you. You will have multiple upload options on this video streaming platform like from server, device, dropbox, etc. The APIs and SDKs come in very handy if you have a custom backend based website or App.
Wistia
Wistia is one of the video streaming sites that offers advanced tools to help marketers make the most of their videos. Its customizable player allows you to choose how your video player looks when users see it, and detailed analytics to help you make the most of your video marketing campaigns.
Features:
This video streaming platform has features like advanced analytics, including identity tracking and engagement. It also provides batch upload and bulk management settings. This platform provides hosted video playback pages with commenting & moderation.
Kaltura
Kaltura includes every functionality you might need for video and rich-media, including the ability to create videos and publish them directly to your post, centrally manage, and track your video content. Leverage the full power of our Online Video Streaming Platform: superb playback, video management, social sharing, monetization, mobile and tablet delivery, and more.
Features:
Kaltura provides easy video upload – import rich-media directly to your blog post. This video streaming platform has a superb viewing experience anywhere, anytime, on any device: automatic transcoding of uploaded videos, adaptive streaming, and delivery via leading CDNs.
JW Player
JW Player video streaming platform is perhaps best known for its HTML5 JW video player for VOD content. This player supports DRM and other advanced features. This video streaming platform also now offers JW Live, a full-service live streaming provider.
Features:
This video streaming platform supports HLS adaptive live streaming, multi-bitrate transcoding, simulcast to FB Live, and real-time analytics. JW player advertises itself as simple-to-use with a four-step process for beginning a live stream.
Brightcove
Brightcove offers some modular products that includes Video Cloud hosting, the Lift video player, Once for server-side ad insertion, Live for streaming video, OTT flow for internet TV, Zencoder for cloud transcoding, and tools for monetization.
Features:
The Brightcove has very nice and detailed analytics and video marketing tools which are quite valuable for businesses that aim to capture leads and understand their audience.
DailyMotion
Dailymotion is the video streaming platform for discovering the events and ideas that keep the world surprising and diverse on four main topics: news, sports, music, and entertainment, as well as comedy skits, political debates, fashion shows, gaming live-streams, and more. Launched in 2005, Dailymotion commands a global audience of 300 million entertainment-seekers who frequent the site and its dedicated mobile experience to surface the most relevant professional video content based on their unique tastes and interests
Features:
DailyMotion focuses on must-see video content across four main verticals: news, sports, music, and entertainment. Within the app and desktop, priority will be given to premium content from the world’s top storytellers and publishers, including live events such as concerts, sports competitions, breaking news, and more.
Twitch
Twitch is a video streaming platform launched on June 6, 2011. It is owned by Amazon. Its content includes live streaming of various games, video on demand, eSports tournaments, gaming-related talk shows, and other non-gaming videos. It is the web’s best live streaming platform.
Features:
Twitch provides customizable extensions specific to your software platform. This makes it easier for you to showcase your stream schedule and keep up with top donators, latest followers, and subscribers.
YouTube
Launched in 2005, YouTube is one of the most viewed video streaming platforms you can find. There are more than 1.3 billion users of YouTube all over the world. You can find millions of types of videos with different categories, from tv shows to movies, from music videos to live concerts, from gaming highlights to live game streaming you can find a lot more different kinds of content there.
Features:
YouTube allows you to target a specific audience, i.e. you can adjust who will watch your video streaming. As an audience, you’ll find actual good content apart from just live streaming. As a streamer, you can also give commentary, add different backgrounds to your stream. You can also generate handsome revenue by streaming videos because it collaborates with Google AdSense.
Ustream
Ustream is SanFrancisco based video streaming platform. You can find gaming events, talk shows, and live streams in better quality as compared to twitch tv.
Ustream is well known for its live events. It also supports streams of every kind. Whether you are streaming from a smartphone or PC or gaming console, you can easily stream from your device with minimum lag.
Features:
It offers a better streaming service that rarely experiences any downtime. You can watch as well as search any type of video content without login. It hosts more than 2million videos live per month. Hence, as a viewer, you will find a lot of good content to watch.
Vevo
With over 51.5 million unique viewers, Vevo has become one of the most popular video streaming platforms for promoting music videos, allowing fans to discover new artists daily through Vevo.com and syndicated music videos on YouTube. Vydia has partnered with Vevo to offer our clients the best chance to get in the spotlight. Vevo has music videos, original series, behind-the-scenes footage, live performances, and interviews with artists. Vevo provides this type of content to viewers by establishing partnerships with major record companies, independent artists, and other premium content owners.
Features:
Vevo’s revamp gives users the ability to create their own profile pages, complete with a profile pic and bio line. Having added a portrait video player, now, instead of constantly fiddling with your phone’s position, you can enjoy vertical viewing. As well as making watching a more comfortable experience, you can also continue watching while browsing other elements of the app.
TikTok
TikTok is one of the fastest-growing video streaming platforms in the world which offers an alternative version of online sharing. It entitles users to create short videos with music, filters, and some other features. TikTok is an iOS and Android media app that can be used for creating and sharing small videos. It was originally launched as Douyin in September 2016, in China.
Features:
TikTok has an effective toolset of AR effects for changing the color of the eyes, hair, and even makeup. There are also many stickers, animations, and masks. Using this premium TikTok feature, video creators can execute live streams. TikTok users can share all their videos styled in TikTok on their Instagram, YouTube, and FaceBook profiles.
Dubsmash
One of the first video streaming platforms of its kind, Dubsmash was initially very popular, storing over 50 million downloads from users in 192 countries, including numerous celebrity profiles. The app allows users to record videos of themselves lip-syncing to various audio bits of their choice.
Features:
The free app is available on Android and iOS, which has been ranked above-four of five across both platform stores. It lets you take a selfie video, while simultaneously mixing it with any sound. Dubmash invites iOS users to upload their own dubs with the Dubloader, and the piece is set to come for Android devices.
Best Live Streaming Platforms and Sites
IBM Cloud Video
IBM Live Video is a video streaming platform company first and foremost. However, it also hosts VOD (Video On Demand) files recorded from previous live streams.
Basic streaming accounts are free, with advertising supporting IBM Cloud Video. Paid accounts remove advertising and grant access to advanced features. Enterprise accounts allow for full custom branding and offer analytics, multiple live channels, content syndication, and more.
Features:
IBM Cloud Video provides both a customer-grade and an Enterprise streaming solution. This platform also offers a unique Enterprise Content Delivery Network. Their professional-grade OVP has solutions for live event coverage, video marketing, monetization, marketing, and more. Its inclusivity justifies its elevated price point.
Vimeo Live
Vimeo is one of the video streaming platforms that offer both streaming and video hosting services. This basic functionality includes analytics, a video management platform, privacy controls, and more. To access basic live streaming functionality, users must purchase a Premium plan.
Features:
What sets Vimeo apart is its offering of a range of proprietary hardware and software for live streaming. These offerings integrate smoothly with their platform, minimizing the fuss of implementing a live streaming program from the hardware on up.
Top Video Conferencing Platforms
Zoom
Zoom is a huge hitter in the video conferencing world because of the many options included in every plan. The video streaming platform also claims flawless video, crystal clear audio, and instant sharing capabilities that make it our favorite option for video conferencing. Many users who use Zoom often shift from different conference call software because of the frustrations they encounter using other available platforms. You can check out a full comparison on Zoom and Google Meet to see which one fulfils your requirements better.
Features:
The recording is a tremendously useful feature in Zoom and Screen sharing is one of the key features that Zoom does better than any other video conferencing platform.
GoToMeeting
Even though GoToMeeting no longer dominates the video conferencing space, it remains a highly polished remote meeting software with a long list of features that would satisfy the needs of most business environments.
This user-friendly video streaming platform has a few important advantages over its competitors, including its polling and “raise a hand” features. Moreover, GoToMeeting provides unlimited video meetings and ensures secure video meetings with end-to-end encryption.
Features:
GoToMeeting provides 24/7 customer care. It also provides HD video and unlimited meetings. GoToMeeting has screen sharing from desktops, tablets, or mobile devices. It also has features like messaging web audio – no phone required security
Microsoft Team
Microsoft Teams is designed for seamless performance and collaboration. Office applications like Word and SharePoint can be integrated with this platform, and its design and infrastructure make it exceptionally interactive. This video streaming platform has also made it possible to integrate Skype for Business into Microsoft Teams.
This program was composed as a response to the growing number of collaboration tools, like Slack, that has dominated the market in the last few years.
Features:
Microsoft Team has features like unlimited meetings and screen sharing It also has Instant messaging anytime. It has very tight security and the user can do conferencing with up to 250 participants.
Google Meet
Google Meet, more suitable for business applications like webinars and video conferencing is an upgraded version of the free Hangouts app. Users can host video calls with up to 150 people, depending on the service plan selected with Google Meet. This video streaming platform has valuable features like screen sharing, recording options, and the ability to dial into a video conference by phone.
Features:
With this video streaming platform, meeting hosts can share their screens with attendees. The host can share digital presentations as well as any reports, spreadsheets, or other files they want in the meeting.
This video streaming platform is accessible on iOS and Android mobile devices. The mobile interface of this platform displays who is in the meeting, a chat room, details about the conference, and camera and audio on/off buttons.
RingCentral Video
RingCentral video streaming platform offers a superbly integrated video, message, and telephony experience that’s unified, fast, trusted, and open. This platform is geared towards organizations and teams of all sizes. You get HD video and HD audio conferencing with RingCentral Video. You can use this platform without having to download anything since it works right in the web browser automatically.
Features:
RingCentral’s video conferencing software is a great choice for remote teams. You and your team can make video calls from anywhere. You don’t need any download or installations to get up and running with RingCentral.
FAQs:
What is meant by CDN?
Content Delivery Network (CDN) is a group of servers working together to deliver Internet content fastly. Today, the majority of the global web traffic is served through CDN including Amazon, Netflix and more. CDN reduces bandwidth consumption through caching and other optimizations, reduces website load time, improves website security and much more.
Which video streaming protocol does Netflix uses?
Netflix uses DASH (Dynamic Adaptive Streaming over HTTP) protocol for video streaming.
Which protocol is best for Adaptive streaming?
Dynamic Adaptive Streaming over HTTP (DASH) is based on HTTP, hence any origin server can be set up to serve MPEG-DASH streams. DASH encoded videos are chunked into small segments and each segment can have different representations. In case when a video is not completely watched, switching between these representations reduces bandwidth consumption via adaptive streaming.
Supercharge Your Business with Videos
At VdoCipher we maintain the strongest content protection for videos. We also work extremely hard to deliver the best viewer experience. We'd love to hear from you, and help boost your video streaming business.
I love exploring the nexus between tech, marketing, culture, space, and politics by lying awake at night pondering over the myriad facets of life. In my spare time, I enjoy watching nature documentaries, sci-fi and drama series.