The space of VOD platform is heating up in India. Almost every big production house has launched its video streaming app. Be it hotstar, Sonyliv, Alt Balaji or Zee Studios. Foreign players like Netflix and Amazon Prime are also staking their claims launching their respective video streaming app and website. Shemaroo Entertainment Limited has had various agreements with OTT platforms like YouTube, Hotstar, Reliance Jio, Apple iTunes, Google Play, YuppTV. etc regarding the distribution of its content. Prior to 2016, Shemaroo was in the distribution agreement with Magna Publishing Company to publish its content digitally for video streaming. In April 2016, Shemaroo Entertainment Limited coupled…
video on demand
3 Ingredients for building a killer Movie Recommendation Engine
The need to develop a video recommendation engine 80% of all content consumed on Netflix is discovered on the platform. This means that 80% of the time that someone spends on the Netflix platform is because of Netflix’s recommendation algorithm. Recommendation engines have become a very common aspect of all Video on Demand Platforms. Each new user might sign up on your platform in search of some specific title but to ensure that they become returning users you do need a personalisation engine in place. For instance, I joined Netflix just because i wanted to watch the TV show called…
Hollywood’s Premium Video on Demand Model
Streaming video has opened the floodgates to home entertainment. With inexpensive subscriptions to Netflix, Amazon Prime and niche subscription video on demand platforms, you now have access to limitless content within a few clicks. Underlying technological shifts have led a ginormous rise in subscription video on demand platforms. These same shifts have also contributed to an equally dramatic collapse in DVD sales. DVD sales are declining and being beaten by Subscription Video on Demand DVD revenues have, since their launch in early 2000s, dominated the home entertainment market. At their peak in 2006, DVD sales dwarfed box office receipts. The…
Video on Demand Platform for Media & E-learning Businesses
Video on Demand platforms have opened up a plethora of choices for viewers. Viewers no longer find themselves dependent upon what their cable network is broadcasting at a particular time. Channel surfing is replaced by informed decision making on VOD platform. Strong recommendation systems help show relevant content to users, thereby optimizing user experience. Because of this ability to offer a personalized user experience, Video on Demand Platforms retain a phenomenal ability to engage viewers and keep viewers on their platform. Netflix and Amazon Prime Video have both been aggressively building a vast content catalogue. It is imperative for these Over-the-top…