OTT stands for “over the top.” In the context of communication, OTT refers to applications and services that are provided over top of existing networks. Typically, OTT services are delivered via the public Internet without the need for additional infrastructure or access from the service provider. For uninterrupted OTT service delivery, solutions are required in the form of an OTT platform provider. These solution providers are mainly needed for video delivery, security, and optimization. For example, delivery can be enhanced with CDN, security via DRM, and optimization via multiple bitrates.
Table Of Content:
Such services are getting used by all major OTT platforms like Netflix, Amazon Prime, Hulu, HBO, Hotstar, etc. They either go in for capital-intensive in-house solutions or less expensive outsourced solutions like VdoCipher. For companies like Netflix, in-house solutions give them more control but require large teams and infrastructure with licensing solutions. But for mid-size or early OTTs, a platform provider solution is a necessity.
What does OTT mean in media?
OTT, or over-the-top, refers to delivering movies, series, and TV content via the internet without the need for a traditional pay-TV subscription. This type of content delivery has recently seen a surge in popularity as more and more people ditch their expensive cable packages in favor of cheaper, more flexible online alternatives. People have sought ways to cut the cord and save money on their monthly TV bills. In addition, many OTT services offer exclusive content that can’t be found elsewhere.
Explore More ✅
VdoCipher ensures Secure Video Hosting with Hollywood Grade DRM Encryption
VdoCipher helps ver 2000+ customers over 40+ countries to host their videos securely, helping them to boost their video revenues.
OTT (over-the-top) services are delivered outside of traditional cable or satellite providers. This can include streaming services like Netflix, Hulu, and Amazon Prime, as well as specific channels or content providers like HBO Now.
According to Statista, the user penetration in the OTT video segment is expected to reach 53% and the number of users is expected to cross 4215 m users by 2027.
The cable and satellite industries are no match for the popularity of OTT streaming services. People prefer the flexibility and convenience of streaming and the low cost. OTT is available on multiple devices and can be watched whenever the consumer wants.
OTT services are also the present and future of the entertainment industry. They allow consumers to watch their favorite shows whenever they want and provide new ways of delivering content with interactive features.
Benefits of OTT services
Device independent viewing – With OTT, one can watch their favorite video content at any time on different devices. In a traditional TV setup, viewers have to watch the content at a fixed time slot and on a single device. To watch OTT content, you just need an internet connection or WiFi and a connected device.
Cost-effective – OTT platforms have a huge library of TV series, movies, documentaries, and regional content. All this is available at affordable pricing. In the USA, for example, Netflix pricing goes from $6.99/month to $19.99 for premium video content.
High-quality personalized content – Another good thing about OTT platforms is the availability of high-quality video content. From regional to content covering different genres, viewers can exactly find what they are looking for and only pay for that service or content.
Flexibility – OTT gives viewers the freedom to choose what they want to see and when they want to see. Viewers do not have to wait till a certain time to view their favorite piece of content.
Ad-free experience – Most viewers don’t like advertisements especially when they are watching videos. It interrupts the overall viewing experience. Most OTT gives you the flexibility to opt for an ad-free subscription. Even the advertisements are well-targeted based on the viewer’s online behavior.
A platform for creators and artists – OTT platforms have changed the landscape of the media and entertainment industry. Both artists and content creators have the opportunity to present their content among global audiences and gain popularity.
Regional and multilingual content – According to the FICCI report, the share of regional content will account for 54% in 2024. All OTT platforms have recognized the need to acquire regional markets with original content.
What are the challenges & solutions for OTT?
The challenges of OTT videos are many and varied. Perhaps the biggest challenge is simply getting people to watch your content. With so many options available, it can be challenging to stand out from the crowd. Additionally, OTT video providers are also facing challenges related to content and consumer privacy. Multiple OTT video providers have a competitive market for access to content, and there is a rise in the cases of video piracy and unauthorized video access. Finally, OTT platforms are still relatively new, meaning there is a learning curve for content creators and viewers.
For the business model of any OTT platform, the audience is a key factor to focus on. Before creating content and expecting to get viewers, knowing your audience and generating content on what your viewers may like is very important. With such an increasing number of OTT platforms, retaining your customers and offering what they prefer is quite challenging.
Poor Technological Infrastructure
Technology is what drives a successful online business and holds true for an OTT platform. From APIs, and integrations to security, keeping all the technical aspects up and running considerably reduces the risks associated with any OTT platform provider.
Security and Video Piracy
The media industry has been facing piracy issues for a long time. Video piracy impacts not only the businesses, economy, and brand reputation but also the livelihood of those directly or indirectly associated with the video industry. The most secure measure in place to combat piracy is Video DRM.
Payment Processing Issues
An ideal payment gateway is one which has effortless payment gateway integration and customers smoothly follow the complete checkout process. Managing online payments, catering to international subscribers, managing multiple payment modes and most importantly security are the key areas to work on.
Buffering and Latency
Buffering and latency affect the viewing experience of users. Buffering causes the video to stop and start again while latency delays the duration between when the signal is sent and received. This causes synchronization differences between the audio and video.
Need for more storage
Video files especially 4K videos take up a significant amount of storage and an OTT platform needs to store a big amount of video files for streaming. They need to choose an OTT platform provider that can easily accommodate the growing demand of storage space.
It’s a common habit of sharing your OTT login credentials with friends and family. It may lead to your account compromise and access to your personal information. From the perspective of an OTT platform, it leads to revenue loss and there is no record of who accessed your account and a single subscription is used by multiple viewers. OTT providers now limit the number of devices accessing the content and restrict unauthorized access.
Secure Content Storage
Content is the soul of an OTT platform. Any unauthorized access or leak of video content leads to monetary losses as well as a reputation. There is no scope for video piracy and illegal downloads. Therefore, OTT platforms must have robust security in place like DRM encryption, IP restrictions, Domain blocking, secure access, and regular monitoring of the security protocols.
Offline Streaming Security
When OTT content is downloaded from the platform and viewed offline, there is almost negligible control over content usage. When that content is freely distributed, no one will pay the subscription fee to watch it on any platform. To cater to this, DRM technology controls unauthorized downloads and limits the time for which a video is available for download.
Screen Recording Protection
There are various ways to screen-record video content using a camera or microphone. The content becomes available for free although the video quality will be a bit distorted. To discourage this, dynamic watermarking is one such feature that makes a visible or invisible mark on the video to help identify the video source.
Geo-blocking and VPN Detection
Geo-blocking restricts content availability based on a viewer’s geographical location. OTT platforms use this feature to comply with the licensing agreements, enforce geographical restrictions and apply different pricing as per country or continent. Many users use VPNs to bypass the geo-restrictions and access the content in blocked regions.
As solutions, there are services ranging from video creation to marketing, but the most crucial answer is secure video hosting. This is because of the illegal downloads happening across the globe. It endangers the revenue from subscriptions or fees for premium video content. The secure video hosting provider also needs fast video delivery across the world. This is possible by using large-scale CDN providers like AWS CloudFront. Bulk upload, API, and SDKs are also important for an OTT provider looking to scale.
What are OTT Platform providers or OTT service providers?
An OTT platform provider offers online solutions to securely host on-demand or live content and broadcast them over the internet. An OTT service provider provides a platform or service for delivering over-the-top content. They typically offer a suite of features and benefits that allow content providers to reach their audiences directly, without the need for a traditional pay-TV provider. An OTT service provider offers the framework and video players to embed video content to various websites and channels for mass distribution.
Explore More ✅
Protect Your VOD & OTT Platform With VdoCipher Multi-DRM Support
VdoCipher helps several VOD and OTT Platforms to host their videos securely, helping them to boost their video revenues.
Also, among the major features, a dashboard for video analytics and quick access options like embed and API are a must. The platform provider will also provide CDN infrastructure and multiple bitrates streaming for faster and uninterrupted access to videos.
Key features of OTT Platform Providers or Service Providers
- Increased security: an OTT provider serves people worldwide, so it is essential to have security a top priority. Otherwise, the potential for video piracy and other security issues is enormous. To protect their users, OTT platform providers must implement strong security measures. This includes securely encrypting data in transit, limiting content usage to only authorized devices, using strong authentication methods, and ensuring that their systems are constantly monitored for suspicious activity.
- Scalability: OTT service providers must offer scalable plans, so you can increase your content offering as your business grows.
- Flexible Pricing: In a highly competitive market, OTT platform providers must offer flexible and attractive pricing plans to win and retain customers.
- Customer support: Today, customer satisfaction is the key to success. OTT platform providers must offer superior customer support to stand out from the crowd. The provider must provide 24×7 customer support via chat, mail, and more.
- Easy to use video APIs: Video APIs for OTT platforms provide a way for developers to access and control video content. They also allow OTT providers to manage and monitor video usage. Additionally, video APIs can give OTT platform providers insights into how their users watch video content, which can help them improve the user experience.
VdoCipher as complete OTT Platform Provider Solutions
VdoCipher is best known for its DRM-encrypted secure video hosting solutions. The company offers its secure video streaming services to more than 2000 businesses across 40+ countries. Video streamed via VdpCipher cannot be downloaded illegally or by any internet plugin or software. Using Hollywood Grade DRM Encryption, the one used by Netflix to deliver the content on the web securely, Vdocipher protects your premium content from unauthorized usage and distribution. It takes a lot of time and hard work in making video content, and within minutes, it gets pirated online. With VdoCipher, one can not only protect their videos from video piracy but also boost revenue and deliver the content to the users in an easy-to-go way.
DRM Encrypted Video Streaming – Using Google Widevine and Apple FairPlay DRM, videos are DRM encrypted during encoding. The video can only be decrypted on the VdoCipher media player. This way your videos are secured from piracy and unauthorized usage and distribution.
Google Widevine DRM offers the highest security in Google Chrome, Android, and Chromecast. Microsoft’s Playready delivers video content protection on Windows platforms. Video creators who wish to stream premium videos on iOS and Safari require Apple’s FairPlay DRM license.
Dynamic Watermarking – Dynamic watermarking allows the insertion of watermarks into digital content like videos in real-time. This watermarking can be used to protect against unauthorized copying and distribution of digital content, such as video, audio, and images. Adding text to video using Dynamic watermarking deters screen capture and protects the video content. You can add viewer-specific moving/static watermarks with email, user id, IP, time stamp, and more.
IP and Geo-based Restrictions – IP geo-restriction is a way of restricting access to online content based on the geographic location of the user’s IP address. This can be used to prevent users from accessing content unavailable in their country or restrict access to certain types of content to only users in specific countries. Through VdoCipher API/Dashboard, you can easily configure any IP and country restrictions on your video content.
Session time restrictions – With our multi-DRM APIs, you can configure the session duration for playback during license generation. This proves very useful for sensitive content.
Rental constraint for offline files – It is possible to allow viewers to download an encrypted video version to their Android, iOS, or Chrome devices. The video can be made to expire after a specific time by specifying a rental duration. The access token also needs to be specified to allow license persistence. Our Android SDK enables managing downloads to and playback of offline videos.
Smart HTML5 Video Player – VdoCipher Smart HTML5 Video Player offers Adaptive Multi-bitrate Playback, Multi-language support, playback speed change, dynamic player controls, and much more like.
- HD Streaming even at low bitrates
- Pre-available player themes
- Easy embed options using iFrame, plugins, and API
- Video Analytics
- Secure Downloads on Android
What are the benefits of OTT video?
Consumers love the flexibility and convenience of OTT videos. They can watch their favorite shows at any time and from any device. OTT video also provides new ways of delivering content that fall outside traditional broadcast models.
How does OTT video differ from broadcast and cable television?
Traditional broadcast television is watched live and is provided through a closed system. Consumers must subscribe to a cable or satellite provider with limited content. OTT video is delivered over the Internet and is consumed through an open system. OTT services are typically much cheaper than traditional cable or satellite TV packages. They offer a much more comprehensive range of content, including many niches and international titles that are not typically available through conventional broadcasters. OTT also gives users more flexibility in how they watch content, as they can watch shows and movies on demand or even download them offline.
What are the potential downsides of OTT services?
With some great options out there, it’s essential to be aware of the potential downsides of OTT services. First, since these services are delivered over the internet, they can be susceptible to outages or slowdowns. Second, not all OTT services are created equal – some are of better quality than others. Finally, most OTT services require a paid subscription, which can add up over time. Overall, OTT services are a great way to watch TV without paying a fortune.
Supercharge Your Business with Videos
At VdoCipher we maintain the strongest content protection for videos. We also work extremely hard to deliver the best viewer experience. We'd love to hear from you, and help boost your video streaming business.
I have traversed through the digital wilderness, honing my skills in technology and marketing including the latest trends, tools, and techniques. My passion for innovation has driven me to experiment with tech-based marketing in the eLearning, Media, and Security sectors.