At a time, the only option to watch videos was on a linear screen, at a scheduled time and fixed place. The viewing experience has rapidly shifted towards multiple screens and content availability in multiple places as per the viewer's timing. The content preference is now personalized, and individuals watch as per their convenience and preference. Today, in a single day, a movie is released on OTT video streaming platforms like Netflix with subtitles to expand its audience reach across the globe. The way content is consumed becomes more and more personalized and demographically targeted. The content on the home…
OTT
OTT Platform Provider for Video Solutions and Service
OTT stands for "over the top." In the context of communication, OTT refers to applications and services that are provided over top of existing networks. Typically, OTT services are delivered via the public Internet without the need for additional infrastructure or access from the service provider. For uninterrupted OTT service delivery, solutions are required in the form of an OTT platform provider. These solution providers are mainly needed for video delivery, security, and optimization. For example, delivery can be enhanced with CDN, security via DRM, and optimization via multiple bitrates. Table Of Content: What does OTT mean in media? Why…
Content Creator Economy Growth and other Statistics Report
The creator economy is now a multibillion-dollar industry, building the careers of some of the biggest celebrities. This generation of micro-entrepreneurs is estimated to reach $104.2 billion in 2022. Today creators have become increasingly professionalized in their approach to producing content and managing their careers. Global brands and corporations have learned to use this new media environment as an advertising and sales channel. Successful content creators are often compared with film stars and celebrities because of the fame and admiration they earn among their fans and followers. The viewers have a more personal connection to the creators than previous era…
SVOD vs TVOD vs AVOD: Comparing the Three Video Monetization Model In Detail
Video on Demand (VOD) is a hot word today. Movies and Education sites are bombarding users with massive online content on their websites and apps. Such VOD platforms use multiple revenue models to monetize content. The top of these are TVOD, SVOD & AVOD. This article takes a look at TVOD, AVOD, and SVOD and brings out a comparison and implementation module for these. What is TVOD (Transactional Video on Demand) ? As the name suggests for TVOD, user makes a payment for particular choice of video or small combination of videos. This can be in form of making payments…
How to do Video Monetization on your Website OTT or eLearning platform
According to Statista, sales by OTT platforms and streaming providers will globally see 11% growth. eMarketer estimates nearly half of the video ads served on video platforms. The most significant chunk of this ad spend happens on YouTube. Marketers report videos to have the best ROI and help in getting better customer retention rates. With videos having the highest penetration rate, you should not miss the opportunity to monetize them. As technology is evolving, the methods of online video monetization have increased. Implementing the right video monetization strategy will maximize the revenue and make the most out of your video…