Video on Demand (VOD) is a hot word today. Movies and Education sites are bombarding users with massive online content on their websites and apps. Such VOD platforms use multiple revenue models to monetize content. The top of these are TVOD, SVOD & AVOD. This article takes a look at TVOD, AVOD, and SVOD and brings out a comparison and implementation module for these. What is TVOD (Transactional Video on Demand) ? As the name suggests for TVOD, user makes a payment for particular choice of video or small combination of videos. This can be in form of making payments…
OTT
How to do Video Monetization on your Website OTT or eLearning platform
According to Statista, sales by OTT platforms and streaming providers will globally see 11% growth. eMarketer estimates nearly half of the video ads served on video platforms. The most significant chunk of this ad spend happens on YouTube. Marketers report videos to have the best ROI and help in getting better customer retention rates. With videos having the highest penetration rate, you should not miss the opportunity to monetize them. As technology is evolving, the methods of online video monetization have increased. Implementing the right video monetization strategy will maximize the revenue and make the most out of your video…