India has primarily been a television set household. For as long as one can remember, the television set was somewhat the nucleus of a family. Members of the family would crowd in front of a television and watch shows even if they were not of their choice. When was the last time you remember turning on a television to watch something? How many Channels do you subscribe every month? It is ironic that we pay for 150 channels even though none of us spend more than 10 minutes watching one channel. However, what one demands today is to watch only…
SVOD
SVOD (Subscriber Video on Demand) vs AVOD (Advertising Video on Demand)
Major Video on Demand (VOD) sites, whether be in Movies and Education rely on SVOD (Subscription Video on Demand ) or AVOD (Advertisement Video on Demand ) models to make revenues. We will discuss today the key aspects of each of theses and the subsequent pros and cons. What is AVOD (Advertisement Video on Demand) ? As in name AVOD, user is not asked for any payments and revenue comes from in video advertising in form of pre roll, mid roll, post roll , text ads etc. Some famous examples of VOD platform with AVOD as major model are Youtube, Hotstar, Dailymotion.…