OTT is rapidly becoming the preferred way to distribute premium content, with the over-the-top market projected to grow from $40 billion in 2018 to $128 billion by 2026. As more people are cutting cable and choosing to watch their favorite TV shows and movies from the convenience of their own homes, many businesses are turning to Subscription Video on Demand (SVOD) to increase revenues. We expect to see more and more subscription-based video-on-demand services, not just from the now market giants like Netflix, Amazon Prime, Hulu, Disney +, and Apple TV, but from others. What is SVOD – Subscription Video…
video on demand platform
Video on Demand Platform for Media & E-learning Businesses
Video on Demand platforms have opened up a plethora of choices for viewers. Viewers no longer find themselves dependent upon what their cable network is broadcasting at a particular time. Channel surfing is replaced by informed decision making on VOD platform. Strong recommendation systems help show relevant content to users, thereby optimizing user experience. Because of this ability to offer a personalized user experience, Video on Demand Platforms retain a phenomenal ability to engage viewers and keep viewers on their platform. Netflix and Amazon Prime Video have both been aggressively building a vast content catalogue. It is imperative for these Over-the-top…