Internet capacity is robust, but now that we’re all working from home, there has been a massive increase in global internet consumption beyond its usual spike. In 2020, The European Union called on streaming services like YouTube and Netflix to scale back their offering to prevent broadband networks from crashing. This means offering videos in SD rather than HD to reduce global bandwidth consumption. Videos are by far the biggest consumer of bandwidth and as per the CISCO report, streaming three hours of video content generates more Internet traffic than whole household consumption. This is how important video bandwidth is.…
Netflix
The Netflix revolution – Part 1: History of Netflix
Here at VdoCipher we are in awe of how over its history Netflix has consistently innovated in streaming video. Over the history of Netflix, the company has maintained a content catalogue which would be delivered at first via mail. When the technology infrastructure became available Netflix pioneered video technology, which revolutionised home-based video entertainment. The technical decisions that Netflix takes often serve as guides for VdoCipher's course of action, while the long-term vision that the company has executed in its two decades has helped it standout from competition. Netflix offers a fantastic glimpse into how long-term strategy and decision-making ensured…
Tech Update: Netflix Updates Codecs Use for Efficient Encoding
Netflix have switched streaming to encoding in H.264 High Profile and VP9 (profile 0), in response to increasing processor capabilities of decoding streams online. The fact that both these compression formats have found broad decoder support from Mobile Hardware and Android OS respectively has motivated this change. Netflix optimize their encoding to H.264 high AVCHi-Mobile (H.264 High Profile) and VP9 Codecs Essentially the difference between baseline, main and high profiles of H.264 encoding is increasing compression efficiency, with the requirement of greater decoding capability. This means that compression in high profile reduces video bitrate for a given stream quality more…