The creator economy is now a multibillion-dollar industry, building the careers of some of the biggest celebrities. This generation of micro-entrepreneurs is estimated to reach $104.2 billion in 2022. Today creators have become increasingly professionalized in their approach to producing content and managing their careers. Global brands and corporations have learned to use this new media environment as an advertising and sales channel. Successful content creators are often compared with film stars and celebrities because of the fame and admiration they earn among their fans and followers. The viewers have a more personal connection to the creators than previous era…
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