Streaming Video Hosting to Improve Market Reach

Streaming video hosting is a great way for you to communicate with your clients. Videos offer a way to increase the interactivity of your content, besides helping you develop a personal connection with your customers. Authentically presenting yourself and your product to the customer helps develop customer trust. Customer trust is one of the most important elements of ensuring customer retention.

When should you consider Streaming Video Hosting?

For starters, you should try to understand how effective the combination of visual, audio and narrative is in delivering your message. Does a video send across a better message qualitatively than just text? You can also explore whether if the combination of static visuals and texts in infographics can communicate your message. Understanding the value addition that video offers will help you use videos more effectively. You can then put a much more directed effort towards creating your videos. You can start with storyboarding to conceptualize how the visual, audio and narrative elements of your video come together. When used strategically, Streaming video hosting offers a great way to add value to your message.

Streaming Video Hosting for Storytelling increases engagement with users

Streaming Video Hosting for Storytelling increases user engagement

How to Increase the Interactivity of your Streaming Videos?

You can embed tests and in-video quizzes to increase the interactivity of your course streaming video content. Embedding scripts in your streaming videos can enable you to enhance your message. You can include e-mail capture forms within the video, through which videos can complement your e-mail marketing campaigns.

When considering what content to create through video, a suggestion is to create content that directly answers your audience questions. Try to get audience feedback, and use it to directly answer Frequently-asked questions through videos. When you directly answer audience queries through video it helps you build a better connection with the audience, helping you build customer trust with your brand.

How-to videos are one of the most effective uses of streaming video medium. These videos can be used to explain complex concepts to your audiences. You can use features such as screencasting and whiteboard animation to create great how-to videos.

Streaming video hosting allows for great interactivity

Increase the interactivity of your streaming video content

Factors to consider when deciding which streaming video hosting provider is right for you

  • The first criteria is to understand how the Online Video Platform help you communicate your brand values. How well does the streaming video hosting option reach your customers? YouTube is currently the most popular video hosting site. However, there are many negatives to using YouTube. Because YouTube’s first priority is to keep viewers on its own platform, for which reason it can make other videos available to your viewers. There are considerable distractions to watching videos on YouTube, which can dilute your brand message. For this reason most professional streaming video providers look for custom solutions. VdoCipher offers completely secure and private video hosting, which ensures that you can communicate directly with your audiences.
  • Security – Considering the costs that go towards great videos, opting for security in video hosting is very important. Whether you create content for marketing or for paying subscribers, you would want full control over who can access your control. With VdoCipher’s DRM technology you have full security for your video content, right from the point of streaming video hosting to the time of viewer playback.
  • Customizability – Does the video player allow customization? This comprises of integrating video player theme with your website. VdoCipher offers integrating of custom player skins, to match your website theme.
VdoCipher feature set for Streaming video hosting

VdoCipher feature set for Streaming video hosting

Which Streaming Video Hosting Provider has maximum reach?

  • Content Delivery Networks (CDNs) are networks of storage points, which cache your video content. Video caching locations enable fast delivery of streaming video for all geographical locations. VdoCipher uses Amazon AWS + Akamai CDNs, ensuring that both localized and global populations are served.
  • Devices – Does your video player optimize encoding for mobiles and for desktop. VdoCipher encodes separately for mobile and desktop streaming video, ensuring smooth and seamless experience across both.

How to get Actionable Insights from Streaming Videos?

Streaming video hosting for actionable insights

Get actionable insights from streaming video hosting

Streaming video analytics help you to understand viewer response to your video content. You can learn which videos are more viewed, and also what is the most effective length of videos to maximize customer engagement. Actionable insights from video analytics will help you fine-tune your video message, and to target it more effectively to your customers.

VdoCipher offers streaming video hosting for the case of video on demand. We have a wide range of clients interested in streaming video as part of their services. This includes education and corporate training, marketers, and independent creators. As explained, we offer customized solutions, according to the requirements of our clients.

Signup on VdoCipher for a free full version free trial.

Import Videos From Vimeo Pro, Google Drive and Dropbox

VdoCipher’s secure video hosting platform enables educators, publishers and marketers to host their video content online for business use. Our award-winning DRM creates multiple layers of security. These include secure video storage, encrypted video streaming, backend authentication and dynamic watermark, ensuring that your videos are completely secure from illegal downloading.

A large number of our customers have shifted from other video hosting sites. This is mostly because the feature-set of many other online video platforms does not completely satisfy customers’ requirements. We are committed to ensuring that your transition from another OVP to VdoCipher is smooth and seamless. For this we have set up direct import from online video platforms Wistia and Vimeo Pro. You can also import videos from cloud hosting solutions including Google Drive and Dropbox.

Also here we guide you how to easily import videos from your S3 bucket to your VdoCipher account.

Import Video from Vimeo Pro

  1. Go to the VdoCipher dashboard
  2. Click on the “Import from …” button. In the drop-down menu click on “Import from Vimeo”
  3. Click on the “Connect Vimeo” button in the new page
  4. In the next page you can give your VdoCipher account permission to import video from Vimeo
  5. The dashboard will then give you the link to import the videos that you have hosted on Vimeo
Import Video directly from Vimeo Pro for completely secure video hosting

Import Videos directly from Vimeo Pro for completely secure video hosting

Import Video from Wistia

  1. Go to the Import from Wistia page in VdoCipher dashboard
  2. Login to Wistia and go to Account Settings
  3. Click on API access in the right panel
  4. Click the “New token link”
  5. Mark the checkbox “Read all project and video data”
  6. Copy the newly generated token
  7. Enter the Wistia API token at the top right of the page to import video from Wistia
Import video directly from Wistia for secure video hosting

Import videos directly from Wistia for secure video hosting

Import Video from Google Drive

  1. Go to the VdoCipher dashboard
  2. Click on the “Import” button. In the drop-down menu click on “Add from Google Drive”
  3. Give your VdoCipher account access to the contents of your Google Drive
  4. Select the video for import.
  5. You’re done!
Import video directly from Google Drive for secure video hosting

Import videos directly from Google Drive for secure video hosting

Import Video from Dropbox

  1. Go to the VdoCipher dashboard
  2. Click on the “Import from …” button. In the drop-down menu click on “Import from Dropbox”
  3. Sign in to Dropbox from the Pop-up window
  4. Select the videos to be imported to VdoCipher
  5. You’re done!
Import video directly from Dropbox for Secure video hosting

VdoCipher interface to import videos directly from Dropbox for secure video streaming

Please feel free to communicate video hosting requirements to our customer support team.

 

Import videos from S3 bucket with “Import from AWS S3”

Import videos directly from Amazon S3 bucket to VdoCipher for secure video hosting

Import videos directly from Amazon S3 bucket to VdoCipher for secure video hosting

AWS is the most popular cloud service provider at the moment and a lot of our customers have their videos stored in their S3 bucket. Their usual method of import was to generate temporary download URL and using them to import videos. This usually involved a bit of programming to AWS S3 API. With this new feature, we plan to make import videos from S3 to VdoCipher process a lot easier.

Steps to import videos from S3 Bucket

Import from AWS S3 for Secure Video Streaming

Interface for Importing video from AWS S3 Bucket for secure video hosting

  1. You need to create a new IAM user in your AWS account with the permission to do action ListObjects and GetObjects in the desired bucket. AWS IAM console will give you the aws_access_key_id and aws_secret_key.
  2. In your VdoCipher dashboard, click on import and chose the option to “import from S3”.
  3. You can enter the region, bucket, key_id, and secret_key. Upon connecting, you will see a list of your root objects and you can navigate around like a regular file browser.
  4. On clicking the import button, our backend will create temporary download URL for the video object and add it to your list of videos. You will be able to see the video id and current status.
  5. Once you have the videos imported, you can go back to the dashboard to set correct title, description, and tags for the video. Adding tags is recommended because it helps to sort and manage your videos. The files should now be processing. Give the video some time to process. Once their status is ready, you can embed it in your website or mobile app.

Any file with video extensions will have an import button. Currently, we support five extensions (MP4, AVI, FLV, WMV, MOV). Let us know, if you like to have another file extension in this list. learn more about using the dashboard

Permission required for IAM key

AWS recommends creating a new IAM user for every purpose. In this case, you should create a new user with permission to ListBucket and GetObject. Here is a sample policy file that you can use for this purpose. Replace the NAME_OF_BUCKET with the real name of your bucket.

Using Tin Can API in video: Complete Documentation

Tin Can API is a specification for learning technologies that enables Learning Management Systems to collect data from various learning activities that a student may undertake. Tin Can API has succeeded SCORM (Sharable Content Object Reference Model) as the new standard for learner analytics.

tin can api in video

Requirements for Tin Can API

In Tin Can API any learner activity on the web may be integrated and logged to the LMS. This includes activities such as reading a blog and watching a video online. For Tin Can API to succeed, all learning activities that a learner performs should be able to transmit learning data to the LMS.

Statements in the Tin Can API are rendered in the form Noun Verb Activity. For example if Learner A has completed watching a video on “Machine Learning: Supervised Learning Part 1”, the corresponding Tin Can API statement would be:

  • Learner A completed Machine Learning: Supervised Learning Part 1

Tin Can API with videos

The motive of Tin Can API is to have maximum feedback for user experience and act on to improve the key metrics. As in case with video, fetching in side video data becomes quite tricky owing to the variety and scale of actions performed by viewers on a video.

VdoCipher as a part of its secure video hosting service,  currently provides viewer data points on all the relevant analytics requirement for Tin Can API

Below are some of the prominent actions of viewers on video (start, pause, end, seek, progress, repeat, load, buffer, view) which are a part of Tin Can API and VdoCipher provides direct JavaScript codes for them.

It is interesting to note that there is always a debate amongst content creators and marketers on what should be taken as a view for the video ? Should just clicking on the play button be considered sufficient to be counted as a view ? Some times it is decided to take say 10 seconds of playback or 2 mins of playback as a view. With the information collected by VdoCipher’s start and progress event trackers you can easily collect viewer information for your particular definition of a video view.

Start, End, Pause, Mute, Unmute events on video player

Please check this javascript code to capture the play and pause events from the embedded video player:
<script>		
function onVdoCipherAPIReady(){
    console.log("VdoCipher API init");
    var videoObjects = vdo.getObjects();
    var video_ = videoObjects[videoObjects - 1];
    video_.addEventListener("resume", function(){
        console.log("ready event called" , video_.time);
    });
    video_.addEventListener("pause", function(data){
        // document.getElementById('totalPlayed').value = video_.totalPlayed;
    });
    }
</script>
You can similarly listen for “start”, “end” and “mute”, “unmute”.

Time Calculation per video playback

<div id="vdo<?= $OTP ?>" style="height: 300px; width: 520px;"></div>
<input type="text" id="totalPlayed" value="" />

/// this is the embed code

<script>
    (function(v,i,d,e,o){v[o]={}; v[o].a = v[o].a || function V(a){ (v[o].d=v[o].d||[]).push(a);};
    if(!v[o].l) { v[o].l=1*new Date(); a=i.createElement(d), m=i.getElementsByTagName(d)[0];
    a.async=1; a.src=e; m.parentNode.insertBefore(a,m);}
    })(window,document,'script','//de122v0opjemw.cloudfront.net/vdo.js','vdo');
    vdo.a({
        o: "<?= $OTP ?>",
    });
</script>

/// this is the script

<script>		
function onVdoCipherAPIReady(){
    console.log("VdoCipher API init");
    var videoObjects = vdo.getObjects();
    var video_ = videoObjects[0];
    video_.addEventListener("ready", function(data){
        console.log("ready event called" , data);
    });
    video_.addEventListener("progress", function(data){
        document.getElementById('totalPlayed').value = data.totalPlayed;
    });
    }
</script>
 
Note: The function wrapper with onVdoCipherAPIReady is needed only when it is part of the document load. If this script is to be run after document load, you can run it directly.
Let us know for any custom tracking functionality you require. Most of them are possible with a combination of the above scripts.

Complete Guide to Creating Your Online Video Course

You feel you have a unique understanding of a subject domain. You also feel that you can effectively communicate your expert knowledge through an online video course. But, however, you do not quite know how and where to get started.

Here at VdoCipher we assist E-learning video providers to securely host their online video course. We bring for you a step-by-step guideline on how to conceptualize and produce your E-learning course.

Pre-Production

Production

Pre-Production in Online Video Course

The steps in the pre-production process are:

  • Identifying the course goal
  • Gathering content – At this stage of storyboarding, you consult Subject Matter Experts (SMEs) to create basic content
  • Defining objectives – This step involves creating a course outline, specifically to decide how you are going to present the content towards achieving the course goal.
  • Creating assessment criteria – How does the course align with the different targets that an e-learning course must satisfy. Learner assessment criteria include knowledge retention, attitude towards newer material in the discipline, and problem-solving skills. Understanding the importance of each of these three targets is critical to design of your online video course. For example if the course objective is to enhance workplace collaboration, the assessment criteria should be target based.
  • Using Storyboard template – At this stage organize your content into chunks using a storyboarding template
  • Picking design model – Choose which elearning theory to prioritize. Some of the widely prevalent design models currently in use are: ADDIE, Knirk and Gustafson, SAM, Action Mapping Process, Gagne’s 9 Principles
  • Choosing design elements – Images, videos, interactions, quizzes
  • Selecting an authoring tool – Articulate Storyline, Lectora, Adobe Captivate, Moodle, Claro, Udutu

1. Online Video Course Outline

It is very important to first develop a course outline before beginning production on your online video course. The course outline is very important in bringing all stakeholders involved in the course production on the same level. This ensures that all the scripting and production efforts go smoothly subsequently. The course outline may get updated multiple times, as more feedback is received from people involved in your course. The process of storyboarding involves considerable time and effort, and sketching an outline is necessary to ensure that this process goes smoothly.

Course Outline for Online Video Course

Communicate your Course Outline to your colleagues to ensure agreement in course outline

2. Storyboarding

Storyboarding is the process of graphically organizing your video content for the purpose of pre-visualizing the e-learning video. Storyboarding is a great way to organize ideas, and to ensure that the visual and audio forms you use will be effective in communicating your course in a logical manner.

The term storyboard comes from movie production, and the process was most prominently used by Walt Disney in the 1930s. It is a great way for you to organize your ideas, and to make sure that your ideas are communicated to your audience in a logical manner. For this reason having a carefully designed is crucial to making a quality online course video.

Storyboarding for Online Video Course

Use storyboarding to sketch your online video course.

Storyboarding is distinct from a script in that it is a graphic sketch of the course progression. During the storyboarding stage you decide the visuals for your online course video, and accordingly write your final script to correspond to the visual sequence designed. Storyboarding is essential for scriptwriting in that it decides the visual sequence that the script has to be in sync with.

Using storyboarding, as a course designer you can evaluate multiple scenarios for creating your online course video. Through this means they can understand better at what points during their content creation they should be adding interactive features for a more active response from learners. Storyboarding is the first step in creating a simulation of your course, so that everybody in the development team can come together on board. You can sequence instructions, and document changes conveniently using this method.

One tip when you start your course creation with storyboarding is that you should show the most engaging part of your video course first to the learner. This is useful in hooking their attention. This may be an illustration of the course objective, or could as well be interesting applications of the course. Showing the learners highly relevant and interesting content at the outset is a great way to ensure active learning on the part of learners.

3. Authoring Tools

Online Authoring Tools enable you to integrate different media to bring together content for training and education. A good authoring tool would give you a means for creating your online video course, ensuring that you succeed in making engaging and interactive e-learning content. Authoring tools provide a comprehensive solution for the different stages of online video course creation. These stages of course creation include storyboarding, making video block diagrams, and in editing of video content. Authoring tools also offer a variety of templates to follow in the course creation, using which you can better organize your multimedia content.

Use Authoring Tools such as Articulate Storyline for your Online Video Course. Opt for VdoCipher secure video hosting.

Articulate Storyline is a popular authoring tool for online video courses

A major utility of authoring tools is that they enable custom design of the online video course. Creation of increasingly complex training solutions is facilitated by authoring tools such as Articulate Storyline, Adobe Captivate and Elucidat. Rapid E-Learning is the process of high-speed deployment of training content in response to fast-evolving training requirements. Courses produced in the Rapid E-Learning paradigm are relevant for a short period of time, and speed of course creation is therefore very important. For this particular requirement of rapid course deployment a good E-learning tool is very important.

Production in Online Video Course

1. Lighting

Lighting is the most critical element of the E-learning course creation process. Three-point lighting is the most commonly used method for shooting of E-learning videos. This lighting system comprises of a bright light on one side, and another more gentle light on the other side, with less brightness. This creates a more three-dimensional effect. The third light shining on the backdrop helps make you stand out from the backdrop, and to eliminate shadow.

Use Three-point lighting effectively for uniform illumination

Key Light – This is the main light, placed to the side of the camera. This light is usually the strongest and influences the look of the stage the most. One side is more well lit whereas the second side has some shadow.

Fill Light – Secondary light, placed on the opposite side of the key light. Used to fill shadows created by the key light. This light is necessarily softer and more distant than the fill light. A reflector can be also be used in place of fill light to achieve the same softer, subtle effect.

Back Light – This light is placed behind the subject, and lights the subject from the rear. Its purpose it to provide definition and highlight the subject’s outlines. This provides depth to the video, separating the subject from the background, and providing a three-dimensional look.

In a four-point lighting system, a fourth light is used to lit up the background. This eliminates any shadows from the background, and also adds depth to the video. The three-dimensional effect more significantly separates the subject from the background.

2. White Balance

Achieve right white balance

Credit: Klara Plicanic, Peachpit.com

Every different light setting indoors or outdoors has an associated light temperature. Achieving white balance is the process of identifying the appropriate light temperature at which to do the filming in a particular location. This is useful in designing of lighting systems for shooting indoors, when you are using different indoor locations for your course video. Essentially it is the process of removing color casts, so that an object that appears white in person appears white in camera. Digital Cameras in indoor lighting can create blue, orange or green color casts, giving a white colored object these shades. White Balancing ensures that in the process of post-production they are appropriately edited out. A slate with color chart can be very useful in this.

3. Video Block Diagram

This is the process of making block diagrams of your video shooting space. Shot Designer is a a very good software used for drawing video blocks.

Video Block Diagram, using Shot Designer

Credit: Shot Designer

Blocking is a concept derived from theatre, and is used to figure out the positioning of actors and props on the stage, so that the performance is never obstructed. Block diagrams enable video producers to map potential obstructions on set, camera and actor movement, and lighting, to ensure that placement of all elements on the production stage is optimal.

4. Slate and Clapboard

Video slates are used during the production process to help in editing video shots being taken. During production, scenes are shot incoherently. The production slate is used to help make sense of all the shooting using a visual cue. The production slate includes details for:

  • Roll Number (or SD Card Number)
  • Scene Name
  • Scene Take number
  • Production Working Title
  • Director
  • Camera
  • Camera Number (for multi-camera production)
  • FPS (Frames Per Second)
  • Date of shooting
Use Production Slate for your Online Video Course

Production slate, with a clapboard on top

Because these details are immediately visible when the slate is placed before the video film, any shot can be uniquely identified, even when fast forwarding the video. Essentially when the video is ready for editing, editors can conveniently refer to the information recorded on the slate for easy sorting. In the absence of a production slate you may use other visual cues to identify a successful take, for example covering the camera with your hand at the end of a successful take.

The production slate and the clapboard are often combined. The clapboard is used primarily to sync the audio and video. This is particularly useful in the case wherein the audio mic does not feed directly to the camera, and the two streams are out of sync. During the stage of video editing, there is a large spike in audio at the point when the clapboard is shut, which can be matched to the same point in the video where the clapboard can be seen to be shut. Matching the two becomes very easy once the two time points in audio and video recording are matched. Even when the audio mic feeds directly to the camera, editing using clapboard can be used to eliminate any lag in either audio or video.

Another addition to the production slates is a set of colored stripes. This is used for color grading. Using this it can be ensured that the video is color-correct, so that white, black and all other colors come out in the same color in the video as on the slate.

5. Microphones

A lapel mic placed on the inside of the shirt can be used for recording audio. For higher quality, boom mics may be used. This mic is placed on a boom pole, which can be wired to the camera. This microphone is mostly placed over the speaker, but mostly out of frame of the shot. The microphone may be above or below the frame, but should always be placed in front of the speaker.

Boom mic for audio in online video course

Credit: George Black, https://goo.gl/gUk3Tw

Headphones should be connected to the microphone as well, so that the audio recorded can be monitored live, as the recording actually takes place. This is necessary for ensuring that no ambient noises sneak into the audio. Finding noises in the recording during the stage of editing and post-production is a very nasty surprise, as background noises considerably decrease the overall video quality.

You can also opt for audio recording in a studio for sections of video over a screencast, or in cases of long monologues that do not require a visual performance from the presenter. There is a shift in sound quality between stage audio and studio-recorded sound, but this is not a major problem, as the gains in audio quality during audio-important sections offsets the discontinuity. Better voiceover quality in certain sections will definitely improve the overall quality of your video course.

Headset vs mounted mics – Headset are better when the speaker is moving within the recording. Otherwise mounted mics offer much better quality.

6. Background Audio

It is recommended that light background music is played. This is because only using voiceover narration becomes monotonic after a while, leading to audio fatigue in learners. To modulate the background music so that it does not interfere with the narration you may opt for the following techniques:

Ducking is a technique offered by video editing software Camtasia. This is the process of lowering volume of background track when narration is happening, and raising the volume it when there is no narration.

Use Camtasia for audio editing

Notching is a technique offered by the (free) audio editor Audacity. The frequencies in the background music may overlap with the those of the narrator’s voice. It is important to remove the frequencies from background music that match the majority frequencies in the voice of the narrator. This means that when narrating those frequencies are used exclusively by the narrator, and the brain does not confuse the two. Background music is mainly used to avoid audio fatigue.

7. Using Screencasting

Screencasting is the process of recording a video of your desktop or mobile screen. The recorded video can be edited for using in your online video course. Screencasting is very useful in e-Learning courses that explain use of software tools and coding. Custom screencasting softwares such as Screenflow and Camtasia let you add voiceovers, text and animations. This makes screencasting a very powerful tool in your online video course. Screencasts are combined with subject narrating to offer variety within the video. This makes the video more engaging, and prevents it from becoming monotonous. Articulate Replay works well for integrating webcam video with the screen recording.

There are more basic screencasting tools available for free. Some recommended screencasting tools are Ezvid, Screenr and Rylstim Screen Recorder.

8. Using Whiteboard

Whiteboard presentations are a great way to communicate complex concepts. A whiteboard allows an easy overview of your course content, using which you can then unpack specific elements of the online course. Whiteboards are a great way to walk the audience through complicated steps, as during the process the narrator is providing active commentary on how the problem is solved.

 

Use Whiteboard for effective communication

This is a very easy to use tool, and features both the presenter and the whiteboard. With this additional element in your e-learning video, you also need to manage lighting for the whiteboard so that it is not obstructed by shadows and is uniformly lighted.

For this purpose, a four-point lighting system should be used. This comprises of a key and fill light in front of the presenter, either side of the camera. These 2 lights should be at a height above the presenter, and at the same distance as the camera.

The remaining two lights are to be covered by flatboards to eliminate glare, and should therefore provide uniform illumination of the whiteboard. These 2 fill lights will essentially eliminate shadows and continue the focus on the whiteboard.

9. Whiteboard animation

Whiteboard animations are videos that use the concept of the whiteboard to show the learner a series of concepts, using hand-drawn figures. Whiteboard animation essentially eliminates the physical whiteboard, to be replaced by a digital whiteboard, used by a software such VideoScribe and Adobe AfterEffects. A whiteboard animation video can be made for the duration of 30 seconds to 5 minutes, and is very useful in presenting an information-heavy message effectively.

Use Adobe After Effects for video editing, and use VdoCipher for secure video hosting

Gold Standard in Video DRM: Streaming Media Readers’ Choice Award

Streaming Media Winner for video hosting DRM

VdoCipher Video Hosting Service win at Streaming Media Global Awards 2016

VdoCipher has once again proved its essence in being world leader in providing highest security video streaming solutions to eliminate online video piracy. Prestigious Streaming Media Global Magazine, European Edition,  conducted an online survey and VdoCipher emerged out to be winners for Video DRM and Access Control Category for the year 2016. We are thankful to our customers across 30+ countries, voters and Streaming Media Magazine to honour us with such a privilege.

Make Your Online Video Course More Engaging with these tips

Making your online video course engaging to students is a very important part of creating quality E-Learning courses. Engaging site design ensures that students are motivated to continue your online course, and ensures better results in terms of course completion and knowledge retention.

We have learnt considerably about E-Learning design through working with online video course creators. Here we bring our insights on how to make your online course more engaging.
This is combined with insights collected from leading E-Learning experts – Christopher Pappas (of elearningindustry.com), Tom Kuhlmann (Chief Learning Architect at Articulate LMS) and Connie Malamed (the eLearning Coach).

E-Learning Design Checklist for Your Online Video Course

checklist for online video course

A checklist for you to consider when designing any activity to make your online course more engaging would be:

  • Activity should be relevant to the online course content
  • Activity should be directly linked to the course objectives and outcomes
  • Encourages students’ active involvement
  • Increases student retention of key concepts
  • Activity should be fun and rewarding

Ideas to keep in mind for E-Learning design

1. Gamify your Online Course

Gamification for online video course

Gamification is the process of using elements from game design to help create an immersive environment for your online video course. This comprises of creating a social element to the game, in which users are given a sense of competition. Rewarding points, leaderboards, badges, and user progress levels are elements that can be used to create an environment in which students can immediately sense their progress in the course. Essentially gamification leverages people’s desire for socializing, competition, achievement and status for achieving greater engagement.

2. Create Learner Personas for Online Course

During the stage of online course design it is highly recommended that you create a learner persona, which would serve as an effective prototype of your learners.Having this well-defined learner persona would help the educator design the course keeping in mind the requirements of the target audience, helping ensure sustained learner engagement. This learner persona would share attributes with your learners, which would include training goals, education background, and skill level.

Create Learner Persona for your online video course

To create an effective learner persona, we suggest that you interview a sample of your target audience. This is to ensure that the learner persona you create for your online video course accurately maps to the real audience. Interviews and conversations would help you develop actionable insights into understanding your learners.

3. Simplify Complex Concepts

Simplifying your online course video to communicate complex concepts effectively is very important to sustain learner engagement. Online video courses offer a great solution through chunking content – that is creating short (say 2-3 minute long) videos, explaining a particular element to the concept. Shorter videos ensure higher knowledge retention, and do not demand much attention span from students. Processing and communicating knowledge piece-wise is an effective method increasingly being used by instructors and designers.

4. Use Quizzes Optimally

It is generally advised that a syllabus quiz is incorporated at the outset of the course. Having a syllabus quiz immediately after the introduction to the course ensures that the learners are aware of the course contents and the desired outcomes of the course, and have successfully create a mental scheme about how the course will progress. An ability to map the course structure helps in reinforcing the eventual desired outcome of the course.

5. Engage Students Directly Through Discussion Boards and Feedbacks

discussion board for online course

The level of activity in discussion boards is a good metric for how much students are engaged in the course. A vibrant discussion board ensures that your students find the course interesting and are willing to share ideas and knowledge on related subjects. Student collaboration can be further encouraged by designing group projects. Group projects encourage teamwork, and need to be actively supervised to ensure its success in increasing student engagement.

Creating an online video course requires a great one-time effort in terms of creation of online course content and website. However there is the possibility that this content may become dated over time. You can create a blog to post additional new information on course topics. Blogs complement the online video course by providing relevant current information, and are more authoritative than discussion boards. Blogs can also be used as a forum for discussion, and for engaging students using an expert-learner method.

6. Use Characters for Online Video Course

From the perspective of instruction design, characters may be used to guide the learners through the course. With the objective of guiding learners, the three personas that a character can take are:

  1. Course Guide – Such a character would offer guidance and support for the learner throughout their progress in their course. The character can introduce them to the next activity, as well as remind them of their course progress.
  2. Peer – This is an E-Learning character that would be on the same level as the learner in the course, and is perceived by the learner as training alongside them. The peer is designed to be similar to the learner persona created by the E-Learning team, and would be used to create a sense of competition and socialization.
  3. Expert – This character would embody an expert in the field, serving as an authority figure. This character would offer tips throughout the course, and assist in the learner finding additional knowledge when they would like to go into the topic in more depth.

 7. Storytelling approach for engaging learners

Storytelling for online course

Characters can also be used in storytelling as the primary drivers of the narrative. You can make learner engagement in your course more effective by incorporating a character who would storify the content to be learnt. Well developed E-Learning characters help give your learners a way to emotionally engage with your content. This emotional engagement ensures that your learners remain absorbed in the course, and t
heir engagement is more meaningful, ensuring knowledge retention and better achievement of the objectives.

8. Encourage your learners to pick an Avatar

This would help in creating a more game-like E-Learning experience. Having the users represented by an avatar helps build a direct connection with the course environment, and helps build a personal connection for the learners with the environment.

9. Measuring Course Objectives through Commensurate Evaluation

In the use of E-Learning for workplace training, the objectives of the course are closely-tied to performance in the workplace. For this reason, designing corporate training solutions requires an understanding of the workplace, so that learners from your online video course are able to transfer their learning to the workplace scenario. Interview sessions with the target audience is again highly recommended.

In a corporate training environment an E-Learning course is used to augment a goal defined by the management. For the E-Learning course to be able to achieve the desired objective, it is important to define the desired results from the course in relation to the management’s objective. For example, if the objective of the course is to enhance workplace collaboration between colleagues, the parameter to gauge success should not just be performance in the course itself – a more accurate parameter would be a measurement of scale of collaboration between colleagues. Directly mapping the results of the course to the course objective is essential to maintain a result-oriented training paradigm.

Video Hosting for Business: Player, Analytics, Security

Videos are now a key part of business websites. Whether you are looking to monetize your original content like a course , movie-serial or Looking to explain for your product to customers or Trying to promote and market your business; videos are essential part of any business. Video hosting for business thus requires a variety of feature set customized to particular business need.  

VdoCipher business video hosting has a full package offering for all type of businesses. The following post mentions the solutions for each of the industry and relevant features in detail. 

  1. Corporate Training

  2. E-Learning

  3. Publishers

  4. Marketing & Product Videos

  5. Movies and Online Television

The first part of blog has explanations on basis of features while in the second part we discuss our video solutions for businesses in Corporate Training, E-Learning, Publishers, Marketing and Movies & Online Television.

 

Feature Set for Business Video Hosting

1. Video Upload and Transcoding

Video Upload – IBM Aspera & Amazon S3 acceleration Encoding

2. Video management

Dashboard Search using ID and name Search using Tagging

3. Secure Video Streaming

Akamai and Amazon Cloudfront CDN network Server-side Encryption
Multi-bitrate Streaming One-time URL Accessed through Embed Code
Backend Authentication using Key Dynamic Watermarking
URL Whitelisting

4. Smooth Video Playback

Buffer Retention Customizable Rlayer
Design Custom User Skins Thumbnail Customization

5. Usability through APIs & Plugins

Developer-friendly API WordPress Plugin

6. Device Compatibility

Desktop Android – SDK integration to App iOS – SDK integration to App

7. Advertising

Ad Insertion – Client Side & Server Side

8. Analytics- APIs & Dashboard

9. Pricing

Pay-Per-Use Model


Video Hosting for Business: Feature Set

At VdoCipher we have optimized every stage of our video hosting solution, and here I go through the feature set that makes VdoCipher the ideal secure video streaming package for your business requirements. 


1. Video Upload and Transcoding

Upload using IBM’s Aspera and Amazon’s S3 Acceleration

Video is uploaded from device using IBM’s Aspera high-speed transfer, and stored privately on Amazon S3 Bucket. Minimizing time of video upload is an absolute priority for us, and for this we use services from IBM and Amazon to ensure that your video upload takes minimal time. We have fast-tracked the process so that you can start your video customization right away, and get back at your business.

You can also use Dropbox for transferring your business videos directly to our servers. We also enable video transfer from Public URL, and also from user accounts on Vimeo Pro and Wistia.

Encoding

We have setup our custom encoding protocol as an Amazon EC2 instance, to speed up video encoding.

As encoding takes considerably more time in the process of video upload, we recommend that for videos of size greater than 1GB you use offline encoders, or any of the free online options available. You can then choose to cancel video encoding option at the time of upload.


2. Video Management for Business Video Hosting

Dashboard

Your Video Dashboard serves as the one-stop destination for you to manage your videos effectively. We have enabled a grid view for the dashboard for the ease-of-use. Video upload and video settings can be directly changed at the Dashboard – for each video you may change the thumbnail, bitrate and player size directly from the dashboard. Encoding can occur in different bitrates for desktop and for mobile.

The easy-to-use GUI means that once you start using VdoCipher you can directly start using secure video hosting without further customization.

Video Search Using Video ID and name

Every video uploaded is assigned a video ID, and is identified by its name. You may search your videos using your video ID and name.

Video Search Using Tagging

You can directly tag your videos for easy categorizing and searching for videos within the dashboard.

Video hosting for business: Management


3. Secure Video Streaming

Security of video content from piracy is a key concern associated with video hosting for business. VdoCipher ensures that the content streamed through us is protected from any downloader, plugin, software or hack. To cater secure business video hosting requirements , VdoCipher uses a set of proprietary encryption and watermarking technology as described below.

Akamai and Amazon CloudFront CDN network

We employ CDNs provided by Amazon CloudFront and Akamai to ensure that your videos reach your viewers quickly and with minimal latency. CDNs work on the principle of caching of videos on local servers, so that when viewed in a vicinity of the Point of Presence the video can be smoothly seen.

Server-side Encryption

We have developed our own custom server-side encryption for storing and streaming videos on Amazon servers.

One-time URL accessed through embed code

We create our own one-time user playback URL, at the time of video player initialization. This URL is only accessed through the custom embed code in the player, and is therefore not public.

Backend Authentication Using OTP

The encrypted stream content is encrypted inside the player with a dynamic key. Our proprietary key transfer protocol is entirely private, unlike the public or semi-public key transfer involved in HLS, HTTPS and RTMPE.

Dynamic Watermarking

Using dynamic watermarking you can deter piracy through stream recording software. A watermark is laid on the video player, which identifies the user session like ip address, user id, email id, time stamp etc. Read on to learn more on our dynamic watermarking technology.

URL Whitelisting for Video Embed codes

Along with encryption and watermark to prevent download of content, VdoCipher provides an added layer of security from link based sharing. This is done through URL whitelisting. While other providers allow you to only restrict main domain site , allowing loop holes in security; VdoCipher allows you to whitelist exact page url e,g whitelist can be set on www.example.com/blog/paid_course and www.example.com as well. Restriction on the first url will ensure that your videos dont play outside the login access of users.

Encrypted Secure Video Streaming

VdoCipher DRM- Encrypted Video Streaming + Watermark


4. Custom Video Player

Buffer Retention

VdoCipher player is a progressive media player – the stream is buffered from the start of playback. The player buffer is conserved throughout the period of playback, so that your viewers can move ahead and back within the video playback without the need for additional buffering. This means that your viewers will need less bandwidth for your videos.

Customizable Player: Color , Controls, Call to Actions, Mail Capture

We provide customization so that the video player embedded is in sync with your website design. Our custom features include additional controls such as player seek, changing sound, toggle full screen and adding custom skin. Additional custom offerings include adding buttons over player to capture email ids or to take the viewer to your website pages. All of these customizations are possible with VdoCipher custom player.

Thumbnail Customization

You can set the image for your video thumbnail to make your video more appealing. This would be the image shown on your video player before playback starts. Designing a good thumbnail image makes it much more likely that the viewer will watch your video.

business video hosting: Player

Custom Player, Thumbnails, Tagging


5. Usability through APIs

Developer friendly API

We have a well-documented set of APIs for your developers to integrate VdoCipher media player on your website.

WordPress Plugin

You can use our WordPress plugin to embed your videos on your WP site. This feature is very easy-to-use – it can be done through WordPress shortcodes.


6. Device Compatibility

IOS Android desktop video hosting for business

Desktop

Videos can directly work in all browsers (chrome, firefox, IE, Opera) on all desktop(Windows, Linux, Mac) devices.

Android – SDK integration to App

Our streaming + custom player can be integrated with Android SDK for your mobile app for secure playback on Android Devices. We have developed ZenPlayer – our mobile app video player for customers who wish to provide their course on browsers. We also support mobile browser playback through HTML5

iOS – SDK integration to App

Browser HTML5 playback is available. We also provide iOS SDK, for seamless video playback on your iOS app.

Server-side Ad Stitching

Using VdoCipher you can enable Server Side Ad Stitching – so that any ad that you may wish to show to monetize your video is stitched directly to the video at the server side. This prevents any reliance on browser, as well as ensuring that your video ad is not blocked by ad-blockers.

Client Side Ad-insertion

You can integrate VAST (Video Ad Serving Template) compliant ad networks with VdoCipher streaming player, to strengthen your monetization strategy.


8. Analytics

Using VdoCipher you can access detailed analytics per video for viewer data, using our APIs and dashboard features.

Analytics for business video hosting


9. Pricing

Pay-per-use model

Our Pay-per-use model ensures that you are charged proportionately to the bandwidth and storage usage you require. Please visit the pricing page or send us a mail for additional info.

Video Hosting for Business: Sectors


1. Corporate Training

For businesses, training of existing and new workforce is key to their constant evolution. Adapting to the changes in the market environment swiftly is key to the well-being of any business. For this reason increasingly a performance-based paradigm is being adopted to enhance learning at the speed of work. VdoCipher appreciate this need of modern day business video hosting need, and we have designed our online video hosting solution to enable you to impart time-efficient and targeted training through videos.

The performance paradigm of 70-20-10 corporate training signifies that an employee’s learning comprises of:

  • 70% of Experiential training
  • 20% of Social Learning (Learning from peers)
  • 10% of Formal Training

This paradigm signifies learning at the rate of performance, and here the 10% time devoted to formal training is designed to provide an impetus for the 70% experiential learning and the 20% Social Learning.

Using VdoCipher you can securely host your corporate training videos. For this you can directly upload videos from your device, or from other Cloud Storage (Dropbox) or Video Hosting platform (Vimeo Pro) that you use. Our double layer of security ensures secure storage, encrypted stream delivery and OTP authentication, thereby making sure that your business videos are not made available outside your organization. Send a mail to info@vdocipher.com for consultation on your custom business requirements.


2. E-Learning

Video in E-Learning is increasingly being used in the space of K-12 education, as well as in preparation for university and professional exams. Video design is a very crucial element engaging learner attention. Schools and colleges may use flipped E-learning methods – using videos to engage students in a topic before class, for a more meaningful classroom interaction. Videos therefore have a strong ability to augment classroom teaching. VdoCipher appreciates the enormous growth potential in this space, and we work to ensure complete video security for e-Learning businesses. Check out our feature set to learn more about how we provide video hosting for E-Learning.

With increasing emergence of mobile phone devices, we also have support for your Android SDK player. And also we have our own app that your subscribers may use to view our videos. We have also optimized the transcoding process, offering 1080p resolution at bitrates of 300kbps, and 720p resolution at bitrates of 200kbps. This comes from our learnings with working closely with many E-Learning customers, assisting them in providing high-quality videos for all kind of users at different user bandwidths.

Feel free to send us a mail at info@vdocipher.com for a consultation on adapting a video hosting solution for your E-Learning business.


3. Publishers

Online video publishers are increasingly adopting a two-pronged multimedia strategy. YouTube offers publishers the opportunity to leverage a broader audience, a potential for vast number of pageviews and an opportunity for viral marketing. Using YouTube publishers can build an online audience. A custom video hosting solution is recommended for a more specific target audience – for example users who have already expressed interest, or paying subscribers, or both. VdoCipher offers publishers a secure video hosting platform for the requirements of your targetted audience.

You can also integrate call-to-action at the end of the video player, for reaching out to your audience in a more targeted manner. Strategically locating the call-to-action at the end of the video ensures that the viewer sees the option to become a paying customer at the most appropriate time. Call-to-action can be incorporated at any time while playing the video.

Our video platform enables you to optimize the user experience for your audience. Custom player skins. We have optimized transcoding, offering 1080p videos at a minimal bitrate for delivery at 300kbps, for low-motion videos, such as talking head videos, ensuring the best viewer. We also deliver video encoding at 512 kbps for audio solutions, a 16 time better quality than the max 128 kbps video that YouTube and Vimeo offer.

Besides we offer Server-side ad stitching, ensuring that ads are integrated to the video at the server level rather than the browser level, preventing blocking from ad blockers.

We also have support for your Android SDK, and also provide for multi-bitrate streaming using HLS protocol for iOS SDK. With the increasing popularity of mobile, our innovations in the mobile space enable you to reach the maximum audience.

We have leveraged Amazon’s CDN network to ensure localized caching, ensuring that your multimedia stream reaches your audience at the earliest, wherever they are on the globe. Feel free to send us a mail at info@vdocipher.com for a consultation on adapting our video hosting solution for your publishing requirements.


4. Marketing

Videos are of increasing relevance to the design of a marketing strategy. An Aberdeen research report found that average website conversion rates for sites that use videos are 4.8%, whereas conversion rates for websites that do not use video stands at 2.9%. Video ensures both information retention, and enhances the quality of the message. In charting out a marketing strategy, the following questions are of relevance:

  • What is your target audience?
  • What are your priorities when you design your videos?
  • Which are the critical stages in your sales cycle when a video will help?

B2B brands require a different marketing strategy than B2C brands. Identifying your niche is critical, and designing videos specifically for that niche is most important. This is because the quality of your audience is the most important factor – you need your ads to appeal to your defined narrow audience, rather than to a general audience. For this you need to identify what appeals most to your target audience.

For this reason we strongly suggest that you develop a video marketing funnel – a video marketing strategy from brand awareness to post-sale. This sales funnel approach should be centered on guiding your users throughout the purchase process. At VdoCipher, we offer a secure video hosting solution, for you to design your videos for your marketing strategy. Feel free to send us a mail at info@vdocipher.com for a consultation on adapting our video hosting solution for your marketing requirements.


5. Movies and Online Television

Entertainment videos, including mainstream movies, serials, or independent video content are responsible for most of the internet bandwidth consumption on the internet. Streaming movies online involves a large workflow process, starting from upload, transcoding, streaming , ad-insertion and subscription management, besides securing content from piracy. VdoCipher video hosting solution provides the complete solution for the requirements for entertainment content hosting, helping you monetize your content most effectively, without fear of losses due to illegal sharing.

Business Video Streaming Hosting VdoCipher

All these things, VdoCipher handles for you. Launch Today.

For a full free version business video hosting trial, Register now at VdoCipher.

Top 10 WordPress Plugins For eLearning

Starting out with creating your WordPress online course, but confused about which plugins for eLearning to choose from?

Not sure which functionalities are necessary and which functionalities are optional?

In this blogpost I walk you through the most important WordPress plugins for eLearning course developers to choose from.

First I proceed with how you should evaluate your requirements in designing the course.

Learning Management System (LMS) plugins for eLearning

The most significant features that an LMS must have is for you to be able to:

  • Give learner flexibility to pace their course as per their wish – self-paced course
  • What-You-See-Is-What-You-Get Interface, to put minimum effort into using the interface
  • Making complete course catalog, so that all the course information is collected at one location
  • Automated User Enrollment and Status of course progress – completion status
  • Course Reports for course creator to review how a course is progressing
  • Learner feedback – Course Surveys and System Announcements – These are essential for the instructor to continually improve the learning experience
  • Learner’s access to course transcript and course progress – Learners should have knowledge about their course progress as well
  • Learner access to changing profile

Apart from these there are a number of other features that you may wish for, which would include

  • Creating multiple course levels – so that there may be content-lite and content-heavy memberships
  • Creating certificates of completion for learners that complete their course – certificates are a strong motivation for learners, as they provide tangible proof of the skills learnt
  • Automating user access control – Restricting access to content and granting access to content depending on user level
  • Generating course and user reports for course administrator
  • Creating dripped content for controlling user progress in course – To control rate at which learner accesses the course, create dripped content tool

WooCommerce Sensei

Sensei Plugin for eLearning

Sensei comes from the stable of WooCommerce, who are experts in developing eCommerce WordPress Plugins. Sensei is priced at $129 for a single-site license. This WordPress plugin for eLearning is a simple and effective interface for making courses, as the course, module, lesson and quiz sections can all be created with a lot of ease. The interface is essentially What-You-See-is-What-You-Get. Because of its compatibility with all WooCommerce plugins, and because of an interface that gets most things done easily and quickly, Sensei is our top-rated Learning Management Solution plugin.

LearnDash

Learndash plugin for eLearning

Learndash specializes in E-Learning solutions, meaning that they have developed their LMS WordPress plugin for eLearning keeping in mind any features that an education LMS must require.

SCORM is a collection of standards for eLearning, which state how the LMS must package user learning content. SCORM standards ensure portability of learner information across different LMS. Tin Can API has now replaced SCORM as the new standard for educational content designed in a portable way. Learndash supports Tin Can API plugin.

Learndash have tried to make a complete marketing and product solution- they have their own membership solution, and have an integrated payment processing setup. The flip side of being an all-in-one solution is that this do not allow much scope for customization. On the other hand they have an active community support forum.

Essentially Learndash is optimal for developing detailed and academic-level eLearning solutions, where little customization is required.

WP CourseWare

WP Courseware plugin for eLearning

WP Courseware is a lightweight wordpress plugin for E-Learning, whose strong point is that it integrates fairly easily with other WP Plugins. Likewise with this WordPress plugin you get a large varieties of customization options. An important plugin that WP CourseWare can integrate with is Membership Pro, which is the most popular membership wordpress plugin.

LearnPress

LearnPress plugin for eLearning

LearnPress is offered as a free plugin, and includes both free features and premium add-ons.

Premium add-ons apply for:

  • Gamifying the course – adding points for learner activity
  • Generating certificate
  • For Integration with WooCommerce, PayPal and Stripe
  • Integrating with Membership 2 Pro

LifterLMS

LifterLMS plugin for eLearning

LifterLMS is another lightweight E-Learning solution, that is very easy to use. Key features include:

  • Integration with WooCommerce and BuddyPress support
  • Support for certificates
  • Supports both Stripe and PayPal
  • Supports course scheduling and prerequisites

Membership WordPress Plugins

Membership 2

Membership 2 WordPress Plugin

Membership 2 is the most widely used membership WordPress plugin. This is a free software, but has a paid pro version that offers added features.

Membership 2 is designed for ease-of-use for the beginner. It has a how-to guide to get you started with creating the course. Also Content access control and protection is made very easy with this plugin – for each lesson/ course you create you can select which membership levels to grant access to. Also Dripped content management is made very easy, and can be done on the same interface as the content protection. This makes managing your course much less complicated.

The pro version of Membership 2 integrates with both PayPal and Stripe payment solutions

WP eMember

WP eMember WordPress Plugin

Where Membership Pro relies on an easy-to-use interface and a free introductory membership plugin, WP eMember offers a robust membership WordPress plugin that offers both content protection and a large number of additional features, making this a great option for anyone looking for a complete WordPress membership plugin.

Using this wordpress plugin, it is easy to create multiple membership levels, and to grant differential access for different membership levels. Also in-page partial protection is available via easy to use shortcodes. Additional options include options to limit user access to minimize password sharing – effectively minimizing content piracy. Also there is support for Drip Content, which limits access to users based on their drip learning schedule.

eCommerce WordPress Plugins

eCommerce plugins can come quite handy for you in managing your course inventory, if you are selling multiple courses. An eCommerce plugin is not necessary for the new E-Learning developer, but if you wish to manage multiple courses, an integrated eCommerce plugin can come in quite handy for managing inventory.

WooCommerce

WooCommerce WordPress Plugin

WooCommerce wordpress plugin offers hundreds of extensions and themes, that make it quite easy to  available for WooCommerce, which makes it easy to add new features to your eLearning site. If you have worked on WordPress previously and are comfortable with the technical details of using WordPress, this WordPress Plugin is the best eCommerce solution for you.

Shopify

Shopify wordpress plugin

Shopify has a very easy interface, and is great for beginners who do not wish to go into technical details of using WP. It has a monthly subscription fees, but is worthwhile to use because of its hassle-free interface which allows you to get on with developing your course content without worrying about the technicalities. This WordPress plugin works with social networks such as Facebook Store, Buyable Pins and Twitter Buy buttons

WordPress Plugins for Videos

VdoCipher

Content security and smooth streaming are two integral features that any WordPress plugin for eLearning must offer. VdoCipher offers an easy to use shortcode, and is a complete video hosting solution. In VdoCipher one-time access is only granted to a fully encrypted stream after backend authentication from the host website, meaning that video security is maximized. VdoCipher has a 10 min install ready to go live plugin for all elearning video wordpress sites.

Custom Video Player

Package Video Streaming Solution