VdoCipherTVOD (Transactional Video on Demand)
TVOD (Transactional Video on Demand) is a monetization model where viewers pay per title, through rental or purchase, rather than a subscription. Premium new-release films and pay-per-view events use TVOD. Rentals rely on time-limited DRM licenses, making expiry enforcement and strong protection important.
What is TVOD?
TVOD (Transactional Video on Demand) is a monetization model where viewers pay for individual titles, through a rental or a purchase, instead of a recurring subscription. Premium new-release films and pay-per-view events commonly use it.
How TVOD Works
A viewer buys or rents a specific title. A purchase grants ongoing access; a rental grants access for a limited window, for example 48 hours. Rentals depend on time-limited DRM licenses that expire on schedule, so enforcement of the rental window is a core technical requirement.
Protection Priorities
- Time-boxed licenses: Persistent DRM licenses with expiry enforce rental windows.
- High-value protection: New releases are prime piracy targets, so DRM and watermarking matter.
- Offline rentals: Secure offline downloads with expiry support travel and poor connectivity.
For Platform Owners
TVOD ties revenue to individual transactions, so each title's protection is directly tied to income. Expiring DRM licenses, strong encryption, and watermarking protect the per-title revenue that defines the model.