Market & technology analysis

When it comes to streaming a video online, there is a lot that goes in the background. In order to ensure smooth video playback regardless of network, at times you have to create different bitrate or video qualities to give an optimal experience to viewers. You face several choices here. One set of choices concern the encoder settings. You might have heard about Constant Bitrate (CBR) and Variable Bitrate (VBR) as the two prominent types of encoding. What are they, and how do they differ? Which one should you use? Read on, as we answer these questions. Table of Contents:…

You'd have noticed that when you record or create a video, it is often of very high size. These files are called raw files, which are very large in size. These are further converted into relevant formats with the help of video codecs. This ensures that your video is compatible with all the different browsers and devices as they might support the different formats. One such video codec, which is being widely used is H.264 AVC. H.264 Advanced Video Coding (AVC) is a well-known video codec. What exactly is it, and how does it work? How does it compare with…

Encoding and encryption are two techniques that play a crucial role in the transmission, exchange, storage, and creation of digital content be it plain text or rich media. Encryption employs an algorithm that takes in either plain text or metadata of rich media and converts it into a pseudo-random string of hexadecimal called a hash. Hash is incomprehensible unless decrypted with a private key. Your passwords, credit card numbers, WhatsApp messages, and Facetime calls all are converted to a hash before being transmitted to the network.    Encoding is required because the format you capture content in and the format…