Viewer Retention Curves

Viewer Retention Curves give insights about your audience engagement with video content over time. These curves typically represent the percentage of viewers who continue watching a video at each moment. They are particularly useful for understanding audience behavior and preferences.

They help content creators identify sections of a video that retain interest versus parts where viewers drop off. By analyzing retention curves, businesses can optimize video content to improve engagement, ensuring critical messages are delivered effectively.

For example, a sharp drop in viewership might indicate that a segment of the video is unengaging or irrelevant. Conversely, spikes in retention may highlight moments of particular interest.