Video Metrics

These are the data points that help you understand how people interact with your video content. They can show you how many viewers you have, how long they watch, how often they stop or skip, and whether they enjoy and engage with what they see.

• Watch Time is the total amount of time viewers spend watching your video or stream.
• Engagement measures how actively viewers interact with your content—this can include likes, comments, shares, and even chat activity during live streams.
• Audience Retention shows at which points viewers continue to watch or drop off throughout the video.
• Completion Rate is the percentage of viewers who watch the entire video.
• Returning Viewers counts how many viewers come back to watch your content again.
• Unique Viewers is the number of distinct individuals watching your content.
• Session Length is how long a viewer stays on your platform or page before leaving.