Server-Side Ad Insertion (SSAI) integrates ads seamlessly into video streams, reducing ad blocking and ensuring smooth transitions. It optimizes ad delivery across platforms, providing consistent quality while enabling content providers to refine their strategies for better viewer engagement.
Server-Side Ad Insertion (SSAI) integrates ads into video streams at the server level, creating a seamless viewing experience. This method reduces ad blocking and ensures smooth transitions between content and ads.
SSAI is widely used in live streaming and on-demand video services to deliver uninterrupted playback. SSAI also simplifies ad delivery across devices and platforms, ensuring consistent quality. By analyzing SSAI performance metrics, content providers can fine-tune their advertising strategies, delivering more relevant and engaging ads while maintaining a superior viewing experience.