QoE (Quality of Experience)

What is QoE (Quality of Experience) in Video?
QoE, or Quality of Experience, refers to how a viewer perceives and enjoys video content. It measures overall satisfaction based on factors like video clarity, buffering, sound quality, and playback smoothness. Unlike technical metrics, QoE focuses on the user's perspective.

Key Factors Influencing QoE

• Video Quality: Higher resolution and smooth playback enhance QoE.
• Buffering: Frequent interruptions or delays negatively affect user experience.
• Audio Quality: Clear and synced audio is crucial for viewer satisfaction.
• Accessibility: Features like subtitles, captions, and ease of navigation also impact QoE.

Why QoE Matters
For video platforms, a better QoE leads to higher engagement, fewer cancellations, and positive feedback. Viewers are more likely to stay loyal when the overall experience feels seamless and enjoyable.