Partner 1

The traditional television industry advertising model has been facing significant challenges due to distribution fragmentation created by the advent of alternative mediums (cable, satellite, online video, IPTV, etc.) and the introduction of digital video recorders (DVR), which enable the viewer to fast forward through commercials. As such, major advertisers are questioning the effectiveness of current advertising leading networks and production companies to look for supplemental revenue sources.

Evenhere has developed a revolutionary platform which introduces a significant untapped revenue source through interactive product placement. Using evenhere’s technology, a television or online video viewer is now able to interact with items as seen in any given time segment of the video. Ever watch your favorite TV sitcom and wish you could instantaneously purchase any of the products appearing in it, such as a great pair of shoes or an interesting piece of furniture?

Evenhere has also developed useful web enabled administration tools for the retailer/manufacturer and the television production houses. Other similar types of platforms to evenhere haven’t recognized that to have a successful interactive product placement platform, you also need to have an easy and well organized way to manage the vast number of products that are uniquely associated with individual episodes down to specific time segments.